Tips for business owners trying to make it in the Big Apple

In the heart of the United States lies an opportunity-filled metropolis that excites and intimidates aspiring entrepreneurs. New York City, affectionately known as the Big Apple, presents a fertile ground where dreams are forged into reality. Undeniably, it’s a competitive space, and every aspiring entrepreneur needs a guide. This article, brought to you by Best Movers NYC, serves as a beacon for business owners trying to make it in the Big Apple, providing actionable tips to navigate the city’s exhilarating yet challenging business world.

Be authentic

Authenticity is paramount in New York City, known for its candid, straightforward demeanor. A compelling study by Stackla revealed that a whopping 90% of consumers consider authenticity a critical factor when deciding which businesses to patronize. This suggests a vital connection between a brand’s genuineness and its success. That brings us to how you can establish yourself as an authentic brand. Well, here are a few tips:

  1. Understand your values: Determine what your company stands for. Your values should serve as a guiding principle in all your business decisions.
  2. Be consistent: Ensure that your online and offline communication aligns with your values. Inconsistency can lead to customer distrust.
  3. Engage in genuine interactions: Whether with customers, business partners, or employees, strive for honesty in every interaction. People can sense when a brand is real and will reward it with loyalty.
Picture of an authntic shop in NYC
Business owners trying to make it in the Big Apple need to be authentic

Network effectively

In the City That Never Sleeps, a straightforward mantra holds true: “Your network is your net worth.” Every transaction, partnership, and opportunity often stems from who you know. For instance, look at some of the best commercial movers NYC customers gladly turn to. A big part of their success isn’t just about moving equipment efficiently. Instead, it’s about their relationships with office managers, real estate agents, and other professionals. For any business owner in the city, attending industry conferences, joining trade associations, or setting up face-to-face meetings can be game-changers that bring new faces into their professional circle. A circle that can be the very thing that differentiates just doing business in New York City from genuinely thriving in it.

Leverage the city’s abundant resources

For business owners who have recently started operating in the Big Apple, one of the pivotal tips to ensure success is to leverage the city’s vast resources. Luckily, the local government and independent bodies offer many support systems tailored for those just settling in commercially. For instance, the NYC Small Business Services (SBS) provides programs and initiatives, including the NYC Business Solutions Centers, which offer free services to help businesses start, operate, and grow. Empire State Development’s Small Business Division further bolsters this support with lending programs and financial resources.

Budget for the NYC business sphere

For those looking to make it in a competitive environment such as New York, they must be aware of how they stand. Financially speaking. After all, the city is notorious for its high cost of living, and these expenses extend to business operations. According to a survey by SmartAsset, the average price to start a business here is approximately $15,000. Of course, that’s without accounting for unforeseen expenses, like traffic congestion penalties, parking permits, etc. That said, to set yourself up for financial success before setting up shop with the assistance of commercial movers Manhattan, it’s time to engage in some serious budgeting. One that’s realistic, above all.

Be confident and assertive

Being assertive and confident is indispensable in the cutthroat world of business. A study from UC Berkeley shows that people perceive confident individuals as more competent, influencing others’ trust. This doesn’t mean being overly aggressive but confidently voicing your opinions, standing by your decisions, and taking calculated risks. It’s about having a clear vision for your business, yes. But it’s also about pursuing it with unwavering determination.

Furthermore, this assertiveness can be seen in how you negotiate and present your products or services and even in whom you choose as partners. For instance, once budding entrepreneurs in Brooklyn master the confidence to plunge into business, they can rely on commercial movers Brooklyn offers to handle their relocation needs. Just as these movers show assertiveness in addressing logistical challenges, business owners should emulate that confidence in their respective domains.

Picture of a person playing chess
Confidence is crucial in such a competitive environment

Build a support system

Another critical element for business owners trying to make it in the Big Apple is cultivating a strong support network. In the words of entrepreneur Reid Hoffman, “No matter how brilliant your mind or strategy is, if you’re playing a solo game, you’ll always lose out to a team.” This resonates with many local business owners. Entrepreneurs in NYC often join or form groups where they share insights and experiences, providing a safety net during tough times.

Understanding your ideal client is a must for business owners trying to make it in the Big Apple

To ensure your business resources are appropriately utilized, you must be on the same page as your clients. There’s no discussion about it. Besides, according to HubSpot, businesses that know their target audience achieve 14% higher sales productivity. But it’s not enough to know your audience. You must understand it. That way, you can hone in on their specific needs, preferences, and pain points and, as a result, tailor your services or products to provide solutions that deeply resonate with them. Let’s consider the case of commercial movers Queens businesses look up. Instead of offering a one-size-fits-all moving service, they specialize in catering to those relocating within this borough. This allows them to provide a seamless experience that’s tailored to the specific challenges faced in this area only.

Commit fully

Furthermore, a high level of commitment is mandatory for business owners aspiring to thrive in NYC. According to a study by the Harvard Business Review, companies led by committed entrepreneurs are 45% more likely to be profitable. Successful business owners in NYC work relentlessly to stay ahead of the competition, making innovative strides in their fields. So, it’s time you did the same!

Just get started

Finally, amid the strategic planning and networking, one of the most crucial pieces of advice you’ll get is this: just get started. The city is brimming with potential customers, meaning every step you take outside in NYC is an opportunity to connect.

Picture of a business owner trying to make it in the Big Apple
Time is of the essence in New York; always be punctual for meetings, deliver on promises swiftly, and respect the hustle of the city.

Venture into the business waters in the City That Never Sleeps!

The challenges of operating within the City That Never Sleeps are there, but so are the opportunities. For that reason, it’s no wonder there are countless business owners trying to make it in the Big Apple. Not all of them do; that’s true. Still, that’s nothing to be scared of! Following the tips outlined in this article and doing a bit of your own research, you’ll be well-equipped to prosper from moving your business to this competitive area. While professional movers can help set up your office, it’s up to you to set up your business from the ground up. And when you find yourself feeling intimidated, remember that you got the idea of operating in NYC for a reason. So, follow your dreams and seize the opportunity to thrive!


Dan. (2022). StackLa survey reveals disconnect between the content consumers want & what marketers deliver. Nosto.

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